**AMR’s DUAL PRICE PROGRAM…**is a way for Publishers to eliminate all the costs of accepting credit/debit cards. The Durbin Amendment (part of the 2010 Dodd-Frank law), created an opportunity which allows a business to offer a discount to customers as an incentive to encourage payment by alternative methods other than credit cards.
**HOW IT WORKS…**a nominal fee (3.99%) is applied to all sales. A discount is automatically applied (3.99%) when customers pay with check, money order or bank draft. No discount is given for payments by credit or debit card. Customers are given two price points a full or credit card price and a Check/ACH price, no matter how the customer pays you keep 100% of the base price without paying any transaction fees.
**WHO PAYS INTERCHANGE RATES AND FEES?…**the 3.99% is retained in an independent account held by us who takes on the liability and responsibility to pay the interchange fees.
The patented technology automatically splits and retains the 3.99% on credit card transactions, therefore you do not have to account for the revenue and/or pay taxes on that portion.
Currently, 10 U.S. states have surcharging restrictions including California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, New York, Oklahoma and Texas